About CRI Pumps

Commitment Reliability Innovation – C.R.I. has evolved itself as a key player in the world’s pump industry with an unbeatable presence in fluid management systems. From Pumps, Valves, Pipes, IoT Drives & Controllers, Wires & Cables, to Solar Pumping Systems and Motors, CRI Pumps has meticulously carved every single product involved in fluid management and delivered to millions of happy customers. With 9000+ products, CRI Pumps caters to the flow management needs across various industries like Solar, Waste Water, Building, Pharma, Oil & Gas, Chemical, Power, Machine Tool, Paper & Pulp, Mining, Process Industries, Agriculture, Residential, Community Water Supply, Food & Beverage applications. CRI Pumps has a strong foothold in 120+ countries and fully owned 15 subsidiaries, all of which stand witness to their indomitable spirit to continue to be the leader in the fluid management systems.

Sales Issues

CRI Pumps intended to drive sales through technology adoption. With a huge network of partners, CRI pumps needed a digital tool to predict sales and to drive volumes

Service Issues

CRI Pumps wanted to improve their customer experience and control costs while managing over 20000 field service personnel. The service engineers were not enabled with data and had to carry printouts of all relevant information regarding a customer.

Manual Processes

CRI Pumps depended on manual entry for a number of mundane processes. These were error prone and was also locking up resources. CRI Pumps wanted to deploy the resources in a better way while simultaneously removing human errors.

Customer Story

Improve customer experience through automation


Oracle Sales Cloud

CRI Pumps brought all channel partners under a single sales umbrella by implementing Oracle Sales Cloud. Management had a clear perspective on sales and forecast. This enabled them to plan for raw materials and service customers in a faster and more efficient manner.

Oracle Service Cloud

CRI Pumps was able to raise efficiency metrics for its service workforce. From 3 calls per day each service engineer was able to make 7 calls a day.

Further CRI pumps could manage warranties in a better manner, ensuring better customer satisfaction,


CRI Pumps has automated their bank reconciliation system using intelligent bots. These software bots automatically download transactions from the banks website, update the ERP system and reconcile with it, mark false cheque entries and also make appropriate ledger entries automatically. This has enabled CRI pumps to ensure that their BRS process is error free while simultaneously saving 10,000 man hours every year.

Implementation Services

Spectrum7 has provided implementation services for both Oracle and UiPath. With considerable experience in field service automation, sales automation as well as robotic process automation, Spectrum7 was in a unique position to be the trusted advisor for CRI Pumps. Spectrum7’s industry experts could translate field issues into solvable IT problems and were able to go live in the shortest period of time while simultaneously improving RoI.