GMMCO was established in 1967 and is a part of USD 1.6 billion diversified CK Birla Group and is headquartered in Chennai, India. The company is a leading player in infrastructure development with a world-class engineering capability. It manages sales and support of machines, engines and equipment for mining, construction and road-laying activities. GMMCO has represented Caterpillar—the world leader in machines and engines—for almost three decades in India. Today, it is a global top-ten Caterpillar dealer. The company also has partnerships with Daimler, Bharat Benz, Kress Carrier Industry Solutions, Juntann Rigs, Sennebogen, SEM, Sitech.

Sales Issues

GMMCO was unable to monitor and track sales reps performance. The management team also did not have any mechanism to predict sales and manage funnels and territories.

Service Issues

The service engineers were not able to get the details of equipment when needed and required a lot of pre-planning. Further, GMMCO was not able to predict spare parts inventory accurately.

Customer Story

Automation is the key


Oracle Sales Cloud

GMMCO solved the issues of sales predictions as well as sales management by going in for Oracle Sales Cloud. Intelligent territory planning and sales data roll up provide GMMCO with valuable insights.

Oracle Service Cloud

GMMCO was able to better engage service engineers, plan routes and obtain real time visibility into their spare parts inventory by using Oracle’s Service Cloud.

Implementation Services

Spectrum7 partnered with GMMCO and Oracle to translate the vison to an actual product. After a successful migration, all the service engineers and sales reps use the platform.

Mobile App

Spectrum7’s mobile application brings the entire service cloud functionality onto a mobile device. Service engineers have the capability to plan routes, look up spare parts and close calls using just their mobile app.